Next-Generation TV Brand iFFALCON Launches in Türkiye A New-Generation TV Experience Powered by High-Performance Display Technologies

Designed around how the younger generation consumes entertainment, gaming, and digital content, next-generation TV brand iFFALCON has officially entered the Turkish market. Viewing the screen experience not only through technical performance but as a lifestyle-driven interaction, the brand brings a new approach to display technology for today's connected consumers in Türkiye.

Founded in 2017, iFFALCON is now a global brand operating in more than 43 countries and regions worldwide. With its QD Mini LED technology, high refresh rates, and a balanced performance-focused approach, the brand aims to become a strong alternative in the Turkish market particularly for young consumers and users deeply integrated with technology.

Following its establishment, iFFALCON expanded rapidly, entering the European market in 2020. The Q72 4K QLED TV, first introduced at IFA in 2022, surpassed 1.5 million units in global sales, demonstrating strong demand for the brand's product performance. In 2023, global sales exceeded 2 million units, highlighting consistent demand across different markets. Accelerating its expansion into Latin and North American markets in 2025, iFFALCON entered the Turkish market in 2026, marking a new and strategic phase in its global growth strategy.

A New Stop on iFFALCON's Global Growth Journey: Türkiye

Sharing his excitement about entering the Turkish market and the significance of this journey for the brand, iFFALCON General Manager Timo Xu stated:

"iFFALCON is a brand born from the expectations of young users who live closely with technology. In our product development process, we prioritize real usage habits before technical specifications. We adopt an approach that integrates technology into everyday life without making it complicated. This approach transforms the viewing experience into a simpler, smoother, and more user-focused structure. Türkiye's young population and strong digital culture create a natural match for iFFALCON. We are very excited to begin our journey in Türkiye and to meet consumers in this market."

 "Our Goal Is Strong Leadership in the Turkish TV Market by 2030"

Emphasizing the strategic importance of the Turkish market and the brand's long-term goals, Timo Xu, General Manager of iFFALCON, highlighted: 

We see Türkiye not as a short-term market entry, but as a key pillar in our long-term growth strategy. Our goal is to become one of the best-selling TV brands among young consumers in Türkiye by 2028, and to reach market leadership in terms of sales volume by 2030. We aim to deliver an accessible premium viewing experience to households across the country. 

"A Brand Experience Designed for the New Generation"

iFFALCON Marketing Leader Dr. Neslihan Beyhan Yaşar commented on the brand's positioning in Türkiye as follows:

"iFFALCON is more than a technology brand. It is a brand that understands how young users genuinely interact with screens today. Instead of focusing on long details of specifications, we focus on real viewing behavior how people play, watch, and share content. Our aim is to make advanced technology feel natural and intuitive. Türkiye's dynamic digital culture aligns perfectly with this approach.

 For iFFALCON, our focus goes beyond communication tone; it's about bringing technology closer to users and making it a seamless part of everyday life.

Dr. Yaşar also shared insights on iFFALCON's sports sponsorships:

"Through its global Olympic partnership and collaborations with Arsenal, iFFALCON reinforces its global brand strength, reliability, and strong connection with universal values. These strategic sponsorships reflect our brand’s young, dynamic, and passionate DNA across different markets with a unified language and high impact."

"Building a Trust-Based, Sustainable Presence in Türkiye

Speaking on the brand's commercial strategy, Tamer Işısağlam, Sales Director of iFFALCON Türkiye, said: 
"For the Turkish market, we have structured a clear and balanced product portfolio that responds directly to different user expectations. Our approach goes beyond product performance and includes accessibility, campaign strategy, and after-sales support. With a widespread service network and defined service standards, our objective is to build a long-term, trust-based brand experience in Türkiye."

The iFFALCON Product Family Introduced in Türkiye

The iFFALCON product lineup available in Türkiye consists of the U95A, U75A, U65A, and S55 models, offering experiences shaped by different screen sizes and usage scenarios. Powered by QD Mini LED technology, the displays deliver high brightness and advanced contrast levels, ensuring detailed visuals in both dark and bright scenes.

High refresh rates and smooth image performance preserve motion clarity, especially in gaming and sports content, while offering a more natural and immersive viewing experience for cinematic content. Equipped with smart features, iFFALCON TVs provide practical everyday use and enable more intuitive transitions between different types of content.

Beyond product innovation, iFFALCON aims to establish a long-term presence in Türkiye through strong after-sales support, a widespread service network, and a customer-focused approach built on trust and reliability.

About iFFALCON

Founded in 2017, iFFALCON is a young smart technology brand created to meet the dynamic needs of young users. As a pioneering brand in the TV sector, iFFALCON redefines the technology experience for the new generation by focusing on entry-level smart home devices. iFFALCON products combine the latest technology with modern design to offer a unique and new lifestyle in entertainment and connectivity.