Personal Data Protection Policy


TCL respects your privacy when processing your personal data. This Personal Data Protection Policy describes the entity that is responsible for collecting, processing and using the personal data that TCL collects from you when providing its services (hereinafter the "Services"), the categories of personal data that TCL collects about you, the way in which TCL uses such data, and your rights concerning TCL's use of your personal data. 


What are personal data?


Data are considered to be "personal" when they relate to a natural person who can be identified directly or indirectly. For example, people can be identified directly when their surname and first name appear within a filing system, meaning a structured set of personal data.  Similarly, individuals may be considered to be identifiable when they can be identified by reference to an identifier contained in a filing system, such as their registration number, telephone number or photograph.


This information is subject to legislation governing personal data protection and must be processed and retained according to specific requirements.

TCL may be required to collect your names, postal addresses, email addresses, passwords, telephone numbers, navigation data, order history, preferences and centres of interests, products viewed, and so on. 


We are required to collect this information to provide our services.





The personal data that we obtain when you use the Services are collected, processed and used by Shenzhen TCL New Technology Co. Ltd., No. 5, Industrial Avenue (M), Sheko Industrial Zone, Shenzhen City, Guangdong Province, China. 


TCL's local representative is TCL Europe, TCL Europe
9- 15 rue Rouget de Lisle
92130 Issy les Moulineaux,



Purpose of processing and/or using your personal data


We process collected data for the following purposes:


Processing for the legal purpose of fulfilling our contractual obligations


● After-sales service

Processing on the legal basis of your consent

  • Registration of your online accounts 
  • Storage of cookies to offer content and targeted ads relevant to your centres of interest and to carry out measurements to enhance your experience on the website 
  • Direct marketing


Processing based on the legitimate interests pursued by TCL

  • Management of product reviews
  • Statistical analyses



Consent to data processing


Some activities involved in collecting, processing and/or using your personal data require your consent. 


If you have agreed for your personal data to be used in order to receive personalised ads corresponding to your centres of interest, your consent was worded as follows:


Consent is optional; if you refuse, you may continue using the Services. However, you may receive ads and other content that are not personalised to reflect your preferences. Irrespective of your consent, TCL reserves the right to collect, process and/or use the foregoing data to the extent permitted by law and such as described in this Personal Data Protection Policy.


You can withdraw your consent at any time in relation to any activity such as described above. You can object to the use of your personal data for the purposes of marketing, market research and opinion polls, and for offering personalised Services corresponding to your requirements. 



Recipient categories


The data that TCL will be required to collect are intended for its internal customer relations services and will only be used for these purposes. 


TCL only shares the personal data collected when you use the Services with the following third parties:


  • Outsourcing service providers, such as the processors helping TCL provide the Services. 


TCL only shares your personal data with other third parties when required to fulfil its legal obligations (e.g. disclosure to legal authorities or courts of law), if you have agreed to such sharing or if sharing is lawful under applicable legislation.



Data retention 


The data in our active direct marketing database are retained for a period of three years from the end of our sales relationship or our last contact with you.


The data required to fulfil our legal obligations are retained in accordance with applicable legal provisions (including but not limited to the Commercial Code, Civil Code and Consumer Code).



Countries in which your data will be processed

TCL and/or some of the foregoing recipients of your personal data may be located outside the European Economic Area (i.e. in the following countries: People's Republic of China, United States of America and the Republic of the Philippines). 

Consequently, your personal data may be processed in countries that are not recognised as offering an adequate level of personal data protection according to Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data. 


TCL guarantees the same level of protection for your data and an adequate level of data protection as required by all laws and regulations applicable throughout Europe.



Your rights


You can contact TCL using the contact details below to enquire about your personal data processed by TCL and/or exercise your rights of access, to data portability, to rectification, to object and to restriction of processing, and your right to define instructions for your personal data after your death. .
TCL has designated a data protection officer who can be contacted at this address..


You have the right to lodge a complaint with your supervisory authority. 



Modifications to the Personal Data Protection Policy


To improve our Services, we may be required to amend this Personal Data Protection Policy, such as by implementing new technologies or launching new services. We will notify you before updating or making any amendments to this Personal Data Protection Policy.